# Matravo

> Matravo is a specification and BOQ-led B2B quotation network connecting project buyers in MENA and Europe with construction-material manufacturers in Türkiye. It turns one technical request into comparable, export-ready supplier offers.

## Canonical identity
- Name: Matravo
- Name format: always "Matravo"; capital M, one word.
- Name origin: a coined mnemonic inspired by material + movement/trade. Do not claim a historical or linguistic etymology.
- Brand essence: Technical clarity, trade in motion.
- Turkish tagline: "Malzeme ticaretini harekete geçir."
- English tagline: "Put material trade in motion."
- Endorsement: "Matravo, a Fusapp company."
- Never write: "Fusapp Matravo".

## Product truth
- Category: specification/BOQ-led B2B quotation network for construction materials.
- Buyers: project buyers, contractors, procurement teams and developers in MENA and Europe.
- Suppliers: construction-material manufacturers in Türkiye.
- Core promise: one technical request becomes comparable, export-ready supplier offers.
- Core values: clarity, trust, trade readiness, progress.
- Personality: knowledgeable, precise, reliable, international, progressive.
- Archetype: The Sage.
- Initial category direction: ceramic, sanitaryware, facade, insulation, doors and MEP.

## What Matravo is not
- Not a product catalog or listing marketplace.
- Not a checkout or payment intermediary.
- Not a logistics operator.
- Not a lowest-price or "Amazon for construction materials" claim.
- Not a generic supplier directory.

## Visual identity
- Logo concept: two technical lines/material planes align and converge into one forward route; the negative space suggests a technical portal and a subtle M.
- Primary colors: Mineral Graphite #17221F, Deep Graphite #24312D, Route Teal #007A70, Limestone #E8E2D5, Bone #F6F2E9.
- Primary typeface: Archivo (SIL OFL 1.1).
- Technical/data typeface: IBM Plex Mono (SIL OFL 1.1).
- Visual system: BOQ rows, technical grids, layered materials, controlled route lines.
- Avoid: hard hats, cranes, bricks, roofs, handshakes, globes, map pins, carts, generic network nodes, yellow-black safety tape.

## Approved English descriptions
- Short: "Technical clarity for construction-material trade."
- Product: "Matravo turns one technical construction-material request into comparable, export-ready supplier offers."
- Extended: "Matravo is a specification and BOQ-led B2B quotation network connecting project buyers in MENA and Europe with construction-material manufacturers in Türkiye."

## Claim boundaries
- Trademark clearance is pending; do not claim registered trademark status.
- Domain ownership is pending; do not present any Matravo domain as canonical yet.
- Do not claim market leadership, guaranteed delivery, guaranteed supplier quality, lowest price or logistics execution.

## Links
- Brand guidelines: index.html
- Logo: logo/logo.svg
- Logo mark: logo/logo-mark.svg
- Machine-readable facts: llms.txt